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USING BUSINESS SIMULATIONS WITH NON-BUSINESS STUDENTS

How Business Simulations are being used to teach Marketing to students in different programs at University of the Arts London 

This webinar has past. Request a free demo of ProSim Advanced and MMX to also receive a full unedited recording of the discussion which included:
  • Challenges of teaching marketing to students from non business subjects and how to overcome them using business simulations
  • Teaching and experiential learning opportunities arising from students with non business backgrounds and how to make the most of them
  • Ways of working with academically, cultural and socially diverse cohorts of students
  • Examples from teaching marketing to the MSc Cosmetic Science and other courses at University of Art London

About our guest speaker

Edwin is a senior lecturer and specialist subject leader for fashion marketing in the fashion business school at London College of Fashion at UAL. He has over 25 years experience in marketing and marketing related subjects.

He is also module leader for the Applied Business and Marketing Strategy for Disability Developments on the MSc Design, Disability Innovations which is, one of a kind MSc collaboration across three UK leading universities namely, UCL, Loughborough and UAL. The course is delivered in partnership with Global Disability Innovation (GDI) Hub.

With a passion for Inclusive Marketing, Edwin’s multidisciplinary research interests include responsible business model design, social purpose, branding, consumer behaviour, fashion sustainability, corporate strategy, equality, diversity and inclusion.

His PhD research explores how UK physical retail could enhance access and inclusivity for wheelchair using shoppers by adopting management practices that are friendlier to their needs.

Edwin Phiri UAL
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