Digital Learning Tools for Marketing Subjects
The majority of lecturers use our simulations within a specific module or course. Many universities also use our simulations as an integral part of their open days, induction weeks, or final project assignments.
Below you'll find a selection of simulations suitable for marketing-based courses/modules.
Students become the Marketing Managers of their own Jeans Brand.
Students manage their own established Sports retail company.
Students manage their own Start-up company specialising in sports shoes.
Students manage their own multi-national Smart Phone Company operating in emerging markets.
Nick Pronger, Birkbeck University of London: “Students need a practical, applied focus for any business discipline. To have a marketing module focused on students practising and making decisions, both strategic and tactical within the context of marketing theory is absolutely essential.
Via a simulation students can experiment and see what the results are and learn from those decisions that went well and those that did not.
The simulation was a proper marketing simulation. It was adaptable and sizeable for the subject level and we have a good connection with the people at Edumundo. They provide a good support level."
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Management simulation
Edubook
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