Case Study - Simulations at Loughborough University

Module: Strategy
Level: Undergraduate
Management Simulation: Trainers Start-up
Number of Students: 70
Lecturer: Dr. Anthony Brown

WHY DID YOU CONSIDER USING business SIMULATIONS?

“Originally I used them when I worked at Unilever and when I started teaching I really liked the idea of having a task that was more interactive. Simulations gave students a different way of participating than the usual case study tasks and it was much closer to the real world.”

How easy was it to manage the simulation?

"I think for students there's a bit of a learning curve to begin with. However, the Edumundo training is really refined and students can ask questions during the Q&A sessions prior to the simulation rounds. Students also made great use of the Helpdesk and received quick responses from the Operations team."

How Are Students Assessed On The Module?

“Students are assessed on an evaluative report where students need to rationalise their decisions and reflect on what went well and what did not. It’s not based on performance because I want the students to understand why their decisions had the impact they did.”

What Feedback Have You Received From Your Students?

“Students love it. They really like that they’re not marked on their performance which makes it more of a fun learning tool. It’s also a great way of getting students to work together in groups and perform to beat the competition. It’s a win-win across the board.”