Case Study - Business Simulations at Kedge Business School

WHY DID YOU CONSIDER USING BUSINESS SIMULATIONS?

“If you want to make the most of learning, it's 20% me and 80% you. The good thing about simulations is that students can make mistakes and learn from it. What I like about Edumundo's simulation is that it is realistic so students are able to understand the complexities of management within a realistic industry and market."

What Learning Outcomes did the simulation help achieve?

"The Learning Objectives of this module are: team-working in a start-up context; oral and written communication skills; developing a good understanding of business operations and their inter-connectedness. The simulation helps develop these skills and knowledge because students are exposed to a team-based environment and need to work together to manage their own fictional, sport shoes company and within this company they need to adopt particular roles in order to design their strategy and makes decisions throughout each round. Within the simulation's dashboard, they can see the impact of investing or not investing in certain areas of the business e.g. staff recruitment and incentives." 

How Are Students Assessed?

"They're assessed on the points they achieve on the simulation but also on other standard economics indicators - return on sales, return on assets, debt-leverage etc. This equates to 40% of the total assessment. They also have a brand name and baseline challenge and a communications challenge where they have to develop a poster, as well as a VC pitch challenge where they have to pitch to a Venture Capitalist for further investment. These challenges are 30% of the assessment and then an initial business plan which is 20% and a peer evaluation which is 10%."

What Feedback Have You Received From Your Students?

"The feedback has been pretty positive! They like the competitive element it brings as well as how they get to actually practise business management and the type of KPIs they need to keep track of."